August 12: M22 – Beyond the Road (with Matt Myers)
Monday, August 12
5:00pm – 7:00pm
Old Art Building
We all face challenges. Anyone who has started their own business knows this fact well, but challenges also occur in our personal lives. How we respond to these challenges is what decides if we will grow andsucceed—or give up. Persevering through adversity is where the growth happens, and it is the reason M22 is here today and why my passion for this business has not been lost.
After college, Matt and his brother Keegan would kiteboard as much as possible—they taught it, owned a kiteboarding school, edited for a kiteboarding magazine, competed, photographed, were sponsored, and traveled, all for kiteboarding. Together, they started Broneah Kiteboarding. In 2005, the Myers brothers established M22 to bring life to a passion for northern Michigan and its natural wonders. Since then, M22 has become a well recognized brand and has worked closely to protect our land and water by donating 1% of gross sales to the Leelanau Conservancy. Today, Matt divides his time between his wife and two boys, working with the creative department at M22, mountain bike racing, kiteboarding, surfing, competing in triathlons, and making almond milk.